Email Marketing Optimization

Email Marketing Optimization

Learn how to build high-converting, data-driven email campaigns—from fundamentals to full automation.

👶 Beginner

New to email marketing or building your first list

  • Intro to Email Marketing Goals & Metrics
  • Choosing an Email Platform (Mailchimp, ConvertKit)
  • Writing Your First Welcome Series
  • Hands-on: Create a Signup Form & Add to Website

Goal: Build a list and send your first optimized emails.

🧠 Intermediate

Small business owners, teachers, or creators growing engagement

  • Segmenting Your List for Better Results
  • Personalized Subject Lines & A/B Testing
  • Automated Drip Campaigns & Triggers
  • Hands-on: Build a 3-part lead nurture sequence

Goal: Increase open rates, engagement, and conversions.

🚀 Advanced

Marketers, growth hackers, and experienced email pros

  • Dynamic Content with Conditional Logic
  • Integrate with CRMs (HubSpot, ActiveCampaign)
  • AI-Powered Content Optimization
  • Capstone: Launch a behavior-triggered campaign with analytics

Goal: Automate, scale, and optimize like a pro.

📨 Ready to elevate your email game?

Enroll Now

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